Energy Retrofitting for the Modern Heritage Enhancement in Weak Real Estate Markets: The Olivetti Housing Stock in Ivrea

The enhancement of Modern Heritage buildings is nowadays a challenging issue as they are often degraded or abandoned and their historical value not well acknowledged by potential buyers owners. Moreover, usually energy inefficient obsolete, but investments for retrofit interventions always convenient, especially in socio-economic contexts characterized weak real-estate market dynamics. This paper aims to study the influence intrinsic extrinsic characteristics on housing prices and, particular, understand whether elements building cultural connotations some green features monetized real estate market. UNESCO site “Ivrea, industrial city 20th century”, located context Eporediese territorial area, was selected an emblematic case two data samples property listings were built perform spatial regression analyses. results showed that housing, such heating type EPC level, have greater than those related building, Olivettian context. Therefore, current incentive-based policies efficiency can represent great opportunities be exploited both preserve improve condition this valuable Heritage.